Author: Michelle Landis

Position overviews shouldn't be formulaic. When hiring for a new job, your advertisement should include job responsibilities and qualifications, but, just as importantly, it should also depict the company culture and unique benefits.
08 September, 2015
While being a marketing innovator is awesome, sometimes the best ideas are right under your nose. Have you taken a look at what your competitors are doing lately? Doing so just might yield some effective marketing strategies you can parlay into your own business success. Here’s how!
31 August, 2015

Getting the right kind of press attention can be challenging for any type of business. However, there are free and affordable ways to catch the eye of the media. Use these three effective techniques for getting good publicity for your company. 1. Schedule Speaking Engagements Speaking about what...

15 August, 2015
Some people think that inspirational quotes are just fluff. However, I’m a firm believer that having a success mindset is critical in running a successful business. It may even be more important than business acumen. Running a business is hard work. And sometimes it can be downright draining.
28 July, 2015
Ever wished you could have hundreds or even thousands of other people out on the web advertising for you without it costing you a thing until you get results? That is the dream, after all. You may be surprised to learn that the dream is a reality called "affiliate marketing," and it is easier to set up than you imagine.
15 July, 2015
The truth is I couldn’t pick just 10 great business books. After all, there are more than 10,000 business books published each year! But, I did manage to narrow the list down to 11 great summer business reads that will help you be at the top of your game. Get ready to be inspired!
13 July, 2015
Business has moved from the store front and the office onto the web. As a result, providing original content that offers educational value without a sales pitch is an essential tool to use in increasing website rankings, attracting visitors, and converting visits to sales.
08 June, 2015
Many companies (large and small) suffer from a very common affliction. They fail to differentiate between sales and marketing. While these two concepts are somewhat interrelated, they are, in fact, quite different and need to be treated as separate functions in order for a company to reach its full growth potential.
14 April, 2015

What is Organic Growth?

Organic growth is a great strategy that allows you to grow your business using existing resources. As I mentioned in my previous post – which introduced organic growth as a viable growth strategy - this approach to growth is slower than its strategic alternative, but it allows you to expand your business with greater control and very limited liquid capital.
11 March, 2015
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