Business plans of old—and many modern ones as well—possess detailed sections on how a company plans to get funding through traditional means. Think banks, credit unions and interested investors. However, more and more business plans have sections on crowdfunding, and some plans totally bypass traditional funding. Here’s the inside scoop on crowdfunding and why it may make sense for your business.
Getting the right kind of press attention can be challenging for any type of business. However, there are free and affordable ways to catch the eye of the media.
Use these three effective techniques for getting good publicity for your company.
1. Schedule Speaking Engagements
Speaking about what...
I’m a firm believer that having a success mindset is critical in running a successful business. It may even be more important than business acumen. Running a business is hard work. And sometimes it can be downright draining.
Ever wished you could have hundreds or even thousands of other people out on the web advertising for you without it costing you a thing until you get results? That is the dream, after all. You may be surprised to learn that the dream is a reality called "affiliate marketing," and it is easier to set up than you imagine.
The truth is I couldn’t pick just 10 great business books. After all, there are more than 10,000 business books published each year! But, I did manage to narrow the list down to 11 great summer business reads that will help you be at the top of your game. Get ready to be inspired!
Business has moved from the store front and the office onto the web. As a result, providing original content that offers educational value without a sales pitch is an essential tool to use in increasing website rankings, attracting visitors, and converting visits to sales.
Many companies (large and small) suffer from a very common affliction. They fail to differentiate between sales and marketing. While these two concepts are somewhat interrelated, they are, in fact, quite different and need to be treated as separate functions in order for a company to reach its full growth potential.
Organic growth is a great strategy that allows you to grow your business using existing resources. As I mentioned in my previous post – which introduced organic growth as a viable growth strategy - this approach to growth is slower than its strategic alternative, but it allows you to expand your business with greater control and very limited liquid capital.
Although the term “organic growth” is fairly common in the business world, I find that the concept of organic growth is often misunderstood by many business owners and executives. Organic growth can present many unique opportunities for businesses to leverage their core competencies to expand both revenue and profits through a slower, more deliberate process that requires a combination of customer-driven improvements, easy adaptability and intelligent investment.
As business professionals - entrepreneurs, solopreneurs, and corporate executives - we move quickly to grow our business. It’s seldom we have time – or the choice - to consider with whom we spend our time. We busily navigate through our day picking up friends, colleagues and associates along the way without much time for reflection on how those relationships impact our business and our brand.