Planning

In our technology-focused business climate, commerce has shifted away from the store front and transitioned directly to the internet. This means that by providing original content that offers educational value, you will increase your website rankings, attract visitors, and eventually convert visitors to paying customers. Content Marketing is here to stay. Referred to as “content marketing,” this method of soft advertising has become increasingly important in business as the consumer and B2B (Business to Business) market has become increasingly web-focused. What do you typically do when looking for a product or service? Most likely, you do a web search and pull up some initial research online to become an educated consumer. Then you sort through a large number of search results, which include articles on the topic of interest. Through this process of gathering information, you are naturally also viewing what services or products companies are offering.  This is content marketing doing its magical work. 
Setting aside time to complete annual planning is rarely at the top of a small business owner’s priority list. It's almost never considered an urgent task, but it can provide a huge ROI.   The foundation for good annual business planning is almost always set upon an excellent planning infrastructure that includes pre-planning assessments, goal setting, and then the development of quarterly plans. The importance of pre-planning by completing a past year assessment and review to assess your year should not be underestimated. It sets you up for a focused and well-prioritized plan and should make goal setting and quarterly planning much easier.  
Most seasoned business owners understand that planning is one of the most important aspects in creating a successful business. It is important to know which types of business planning you should use and when you should be creating them. But with so many different types of planning options to choose from, it can be confusing! So, what do you really need to do? 
At Pinnacle 7, our main focus is to get you the results you want, and to guide you in building your business for sustained growth. The measured effectiveness of each of our approaches is vital to the coaching outcomes. Needless to say, we are always measuring and adjusting to get you the right results. As times change, and our relationship with technology changes with that, we’ve noticed a common thread of success for clients using virtual coaching.
Although many aspects of an organizations daily routine are constantly shifting, changing, and adapting, there is one foundation that should hold everything together — your company’s vision, mission and values.  These statements serve as the navigation points from which you make your decisions, and they are the most valuable tool in creating deep and meaningful connections with your customers, employees, and your marketplace. 
Quite often I run into business owners who know they are in need of assistance but are confused whether they need a coach or a consultant. Often they are not sure what the difference is between the two or they don’t know which one would be appropriate for their situation. The difference between consulting and coaching can appear subtle, but there are distinct differences and both approaches are valuable.

Time and tide wait for no one - Anonymous

In an era where productivity rules and the ability to be efficient is of paramount importance, it is easy to see why time management is imperative to success. What’s harder to understand is why it exists as a universal problem. Every business owner or executive seems to struggle with time management on some level. Managing our time is difficult because, well…
Setting aside time to plan is rarely at the top of a small business owner’s priority list and is almost never considered an urgent task. Creating general quarterly or end-of-year goals can be an easy task that only takes a few moments of our time, but seldom does this type of ‘goal-setting’ drive us to the next level of success. The foundation for good business planning is almost always set upon an excellent planning infrastructure. When we neglect to prioritize a full day of productive planning on a quarterly basis, we are literally failing our business.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.” - Marianne Williamson

Most of us are looking for growth in nearly every aspect of our lives. But what has the most impact on our success? There are many conflicting belief systems that dictate the end result. Is it our hard work and determination? Is it our effort that pays off in the end? Or is it our innate talent that determines our overall success? The answer has been proven time and time again. Success: A Mindset.

If you do not change direction, you may end up where you are heading. - Lao Tzu

As a business coach, helping clients manage their many business and life transitions is a critical role!  Seriously, as business owners we go through transitions many times...almost monthly and life transitions can be almost as frequent.  Think of all the business and life transitions you may have gone through and some that might be coming up....going off to college, getting our first job, marriage, babies, firing someone, raising capital, new careers, hiring new employees for major roles, loss of a loved one or key employee and retirement.
Strengthen your business. Produce the results you want.