How to Set Up a Powerful Affiliate Program

Ever wished you could have hundreds or even thousands of other people out on the web advertising for you without it costing you a thing until you get results? That is the dream, after all. You may be surprised to learn that the dream is a reality called "affiliate marketing," and it is easier to set up than you imagine.

The Secret Sauce of Content Marketing

Business has moved from the store front and the office onto the web. As a result, providing original content that offers educational value without a sales pitch is an essential tool to use in increasing website rankings, attracting visitors, and converting visits to sales.

Why You Must Not Confuse Sales and Marketing

Many companies (large and small) suffer from a very common affliction. They fail to differentiate between sales and marketing. While these two concepts are somewhat interrelated, they are, in fact, quite different and need to be treated as separate functions in order for a company to reach its full growth potential.

Organic Growth Strategies – Using Existing Company Resources

What is Organic Growth?

Organic growth is a great strategy that allows you to grow your business using existing resources. As I mentioned in my previous post – which introduced organic growth as a viable growth strategy - this approach to growth is slower than its strategic alternative, but it allows you to expand your business with greater control and very limited liquid capital.

Level the Playing Field with Organic Growth

Although the term “organic growth” is fairly common in the business world, I find that the concept of organic growth is often misunderstood by many business owners and executives. Organic growth can present many unique opportunities for businesses to leverage their core competencies to expand both revenue and profits through a slower, more deliberate process that requires a combination of customer-driven improvements, easy adaptability and intelligent investment.

Your Circle of Influence equals your “Power Network” – Not all network contacts are equal

As business professionals - entrepreneurs, solopreneurs, and corporate executives - we move quickly to grow our business. It’s seldom we have time – or the choice - to consider with whom we spend our time. We busily navigate through our day picking up friends, colleagues and associates along the way without much time for reflection on how those relationships impact our business and our brand.

Ways to Grow Your Business Strategically

Most business owners spend much of their time focused on the day-to-day operational priorities. That makes sense. The business is often in a reactive mode, where taking care of the most recent crisis or just managing to the needs of the customers are critical to maintaining and growing the business. But to really take the business to the next level, strategic thinking needs to become part of the leaders’ skill base. Here are several ways to grow a business strategically.

Q: What is a Strategic Plan, when do I need it and how do I make it work?

Without a strategic plan, it’s hard to accomplish anything. Whether you’re hosting a holiday dinner, coaching little league, running a business or managing a large corporate division – you need a good strategic plan. But what exactly is it, when do you need it, and how do you make it work? That’s a good question! Let’s explore.