Grow

In our technology-focused business climate, commerce has shifted away from the store front and transitioned directly to the internet. This means that by providing original content that offers educational value, you will increase your website rankings, attract visitors, and eventually convert visitors to paying customers. Referred to as “content marketing,” this method of soft advertising has become increasingly important in business as the consumer and B2B (Business to Business) market has become increasingly web-focused. What do you typically do when looking for a product or service? Most likely, you do a web search and pull up some initial research online to become an educated consumer. Then you sort through a large number of search results, which include articles on the topic of interest. Through this process of gathering information, you are naturally also viewing what services or products companies are offering.  This is content marketing doing its magical work. 
Setting aside time to plan is rarely at the top of a small business owner’s priority list. It's almost never considered an urgent task, but it can provide a huge ROI.   The foundation for good annual business planning is almost always set upon an excellent planning infrastructure that includes pre-planning assessments, goal setting, and then the development of quarterly plans. The importance of pre-planning by completing a past year assessment and review to assess your year should not be underestimated. It sets you up for a focused and well-prioritized plan and should make goal setting and quarterly planning much easier.  
Most seasoned business owners understand that planning is one of the most important aspects in creating a successful business. It is important to know which types of business planning you should use and when you should be creating them. But with so many different types of planning options to choose from, it can be confusing! So, what do you really need to do? 
The current state of the job market can make it highly challenging to find and hire top talent. But if consistently deployed, using online job posts to hire top talent can help you to retain employees, cultivate a happy workplace culture, and transform your business.
Traditional job descriptions are no longer cutting it when organizations are faced with competition to attract, leverage, and retain top talent. Generic descriptions give little information about the specifics of the role or how the candidate can make an impact. But a high-impact position overview can grab the high-quality candidate’s attention, and attract the best ones to your organization. We recommend transforming your position overviews to become high-impact job descriptions that are performance-based and provide a clear understanding of the role, company values, and the ideal candidate.
At Pinnacle 7, our main focus is to get you the results you want, and to guide you in building your business for sustained growth. The measured effectiveness of each of our approaches is vital to the coaching outcomes. Needless to say, we are always measuring and adjusting to get you the right results. As times change, and our relationship with technology changes with that, we’ve noticed a common thread of success for clients using virtual coaching.
Although many aspects of an organizations daily routine are constantly shifting, changing, and adapting, there is one foundation that should hold everything together — your company’s vision, mission and values.  These statements serve as the navigation points from which you make your decisions, and they are the most valuable tool in creating deep and meaningful connections with your customers, employees, and your marketplace. 

When turbulence hits, what sets your organization apart from the rest?

As we enter the New Year, I would like to highlight once again one of the most important success factors for your business...the power of resiliency!  We discussed this at our planning retreat on December 5th and I thought another review was very fitting as we ring in the New Year! As I often tell my clients, in business you have to get good at managing change and get good at recovering from it. Of course, many of you know the importance of resilience in your personal lives, but if you haven’t recognized it as an essential component to the success of your organization’s health, this is the next vital step. 
The lazy (and hot!) dog days of summer are over and the sweet fall breeze is upon us bringing with it new energy and refreshing clarity. As for most of us, with fall's arrival, our cups are full (and sometimes spilling over!) so how do we find a way to stay up-to-date on all the new business books that can engage our minds and enhance our businesses? 
Quite often I run into business owners who know they are in need of assistance but are confused whether they need a coach or a consultant. Often they are not sure what the difference is between the two or they don’t know which one would be appropriate for their situation. The difference between consulting and coaching can appear subtle, but there are distinct differences and both approaches are valuable.
Strengthen your business. Produce the results you want.