Pinnacle 7 Launch Celebration

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Thank you for attending the Pinnacle 7 Launch Celebration. We hope you enjoyed our fun-filled, educational, and inspirational event centered around helping you grow your business and become more agile in 2016 and beyond. Below you will find the exclusive business tools prepared by our speakers.

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Michelle Landis

Principal, Pinnacle 7[/vc_column_text][vc_separator type=”small” position=”left” color=”#009fbd” up=”13″ down=”8″][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][vc_separator type=”transparent” down=”15″][/vc_column_inner][/vc_row_inner][vc_column_text]

Lead, Grow, Transition – A Framework for Business Success

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Sally Handlon

President, Handlon Business Resources[/vc_column_text][vc_separator type=”small” position=”left” up=”17″ down=”20″][vc_column_text]

Primer for Financing Agility

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William C. Fritz, Jr., CPA, CGMA

Director, DGK Group, P.C.[/vc_column_text][vc_separator type=”small” position=”left” up=”17″ down=”20″][vc_column_text]

Cashflow Doesn’t Manage Itself Successfully

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Monika Baraket

President, Accelerate Business Resources[/vc_column_text][vc_separator type=”small” position=”left” up=”17″ down=”20″][vc_column_text]

5 Key Elements of an Effective Digital Strategy

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Dan Crowley, CFBS, CBSP

Director – Business Advisory Services, Quadrant Private Wealth[/vc_column_text][vc_separator type=”small” position=”left” up=”17″ down=”20″][vc_column_text]

Preparing for the Transition Stage

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Download Dr. Micah R. Sadigh’s Syllabi

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During our launch event, Dr. Micah R. Sadigh kindly invited all launch attendees to audit any of his psychology classes at Cedar Crest College. Below you will find syllabi for all of Dr. Micah R. Sadigh’s classes for the Spring 2016 semester. If you’re interested in attending any of his classes, send Dr. Micah R. Sadigh an email at micasa@cedarcrest.edu so that he can make sure you don’t come in on test or quiz days, unless you want to take a test!

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Mind-Body Medicine (Psychology 201)

Abnormal Psychology (Psychology 309)

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Recommended Book List

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Lead

 

Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
by Laszlo Bock
As the head of the people operations department at Google, Laszlo Bock has collected a plethora of tips on how to attract the best talent, give and receive feedback, and learn from your employees. Bock incorporates psychological theories, strategy, and creativity to create success for yourself and inspire it in others.

 

Emotional Intelligence
by Travis Bradberry
Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential: 1) Self-Awareness 2) Self-Management 3) Social Awareness 4) Relationship Management.

 

How to Win Friends and Influence People
by Dale Carnegie
Everyone wants to feel important. In Win Friends Carnegie shows you how to use that in your favor to make people like you and win people over. It’s a book about how to communicate and interact with people in a meaningful way. It all comes down to showing interest in the people you interact with and the work that they are doing. If you make that connection you will have won a friend.

 

The 7 Habits of Highly Effective People
by Stephen R. Covey
Author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

 

Presence: Bringing Your Boldest Self to Your Biggest Challenges
by Amy Cuddy
By accessing our personal power, we can achieve “presence,” the state in which we stop worrying about the impression we’re making on others and instead adjust the impression we’ve been making on ourselves. Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.

 

Triggers: Creating Behavior That Lasts — Becoming the Person You Want to Be
by Marshall Goldsmith and Mark Reiter
What factors can derail us in life? Step by step, Marshall Goldsmith goes through the process of defining triggers, why they make us react the way they do, how to identify ours, and how to change our responses to them in order to become the best versions of ourselves.

 

The Truth About Leadership
by James M. Kouzes and Barry Z. Posner
There are some things that will always play a role in effective leadership. Trust, credibility, and ethics are among those things. Kouzes and Posner reveal 30 years of research that support these and other core principles.

 

The Five Dysfunctions of a Team: A Leadership Fable
by Patrick M. Lencioni
This book describes the many pitfalls that teams face as they seek to “row together.” This book explores the fundamental causes of organizational politics and team failure. Like most of Lencioni’s books, the bulk of it is written as a business fable.

 

Turn This Ship Around!
by L. David Marquet

Marquet was a submarine captain who turned around the USS Santa Fe from the worst submarine in the U.S. Navy to the best. The book teaches timeless principles of empowering leadership. Fortune Magazine called the book the “best how-to manual anywhere for managers on delegating, training, and driving flawless execution.”

 

Above the Line: Lessons in Leadership and Life from a Championship Season
by Urban Meyer and Wayne Coffey 
Ohio State football coach Urban Meyer and New York Times sports writer Wayne Coffey team up to deliver a leadership lessons that will easily translate from the gridiron to your business and your life. You’ll cheer, you’ll wring your hands, you might even shed a tear or two. Whether or not you’re a football fan, you’ll appreciate the lessons and the skillful storytelling in this sports inspired leadership book.

 

Crucial Conversations: Tools for Talking When Stakes are High
by Kerry Patterson
Crucial Conversations gives you the tools you need to step up to life’s most difficult and important conversations, say what’s on your mind, and achieve the positive resolutions you want. You’ll learn how to: prepare for high-impact situations with a six-minute mastery technique; be persuasive, not abrasive; keep listening when others blow up or clam up; turn crucial conversations into the action and results you want.

 

Drive
by Daniel H. Pink
The ability to motivate is central to leadership. That’s what makes Pink’s book so valuable. Packed with the secrets of motivation, Pink suggests we move away from rewards and punishment, opting for meaningful work, mastery and autonomy instead.

 

Strengths Based Leadership – Three keys to being a more effective leader
by Rath, Tom and Barry Conchie
In Strengths Based Leadership, Rath and renowned leadership consultant Barry Conchie reveal the results of this research. Based on their discoveries, the book identifies three keys to being a more effective leader: knowing your strengths and investing in others’ strengths, getting people with the right strengths on your team, and understanding and meeting the four basic needs of those who look to you for leadership.

 

The Four Agreements – A practical guide to personal freedom
by Don Miguel Ruiz
In The Four Agreements, don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, the Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love. The Four Agreements are: Be Impeccable With Your Word, Don’t Take Anything Personally, Don’t Make Assumptions, Always Do Your Best.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]

Grow

 

Youtility: Why Smart Marketing is About Help Not Hype 
by Jay Baer

The difference between helping and selling is just two letters. If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?” Jay Baer’s Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful.

 

Selling the Invisible 
by Harry Beckwith
A treasury of hundreds of quick, practical, and easy-to-read strategies – few are more than a page long. Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail. Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.

 

The Essays of Warren Buffett 
by Warren Buffett and Lawrence A. Cunningham
Buffett has long been praised for his concise writing and easy-to-understand metaphors of complex business concepts. This book compiles and condenses the best of Buffett’s letters to investors and other writings into a single book organized thematically.

 

Good to Great: Why Some Companies Make the Leap…and Others Don’t 
by Jim Collins
Some companies succeed, but most fail. Jim Collins evaluated thousands of articles and interview transcripts to figure our why exactly that is. The he packaged it all into this book to show

 

Boss Life: Surviving My Own Small Business 
by Paul Downs
When columnist Paul Downs was approached by The New York Times to write for their “You’re the Boss” blog, he had been running his custom furniture business for twenty-four years strong, or mostly strong. Now, in his first book, Downs paints an honest portrait of a real business, with a real boss, a real set of employees, and the real challenges they face. A memoir – not a manual – about life as a small business owner, complete with honest reflections on failures and shortcomings.

 

The Effective Executive 
by Peter F. Drucker
This is the classic management book by business guru Drucker. For Drucker, executives’ key job is to “get the right things done.” He identifies five essential practices to business effectiveness for executives: managing time, choosing what to contribute, knowing where and how to mobilize strength, setting the right priorities, and effective decision-making. you what traits you’ll need to build a great company.

 

The Art of SEO: Mastering Search Engine Optimization 
by Eric Enge, Rand Fishkin, Stephan Spencer, and Jessie Stricchiola
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

 

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
by Michael E. Gerber
Gerber walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

 

Purple Cow 
by Seth Godin
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

 

The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day 
by Alex Goldfayn
Grow your business by 15% with these proven daily growth actions. The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day–without spending a penny of your money.

 

Team of Rivals: The Political Genius of Abraham Lincoln 
by Doris Kearns Goodwin
Pulitzer Prize-winning historian Kearns Goodwin illuminates Lincoln’s keen understanding of human behavior by tracing his relationship with the political antagonists he chose for his cabinet. Ever humble, Lincoln chose to surround himself with ambitious, strong-willed personalities who were unafraid to challenge him.

 

Competition Demystified 
by Bruce Greenwald and Judd Kahn
Written by the current head of the Columbia Business School’s Value Investing program, Bruce Greenwald, this book presents a way to analyze the competitive structure of any industry, and pairs it with the idea of moats, market niches, and competitive advantage.

 

The Hard Thing About Hard Things 
by Ben Horowitz
Written by a successful entrepreneur and venture capitalist, this book doesn’t sugarcoat how hard it is to run your own business. Filled with practical wisdom from Horowitz’s business experiences, including the near failure of his own company, this is a worthwhile read for aspiring entrepreneurs and managers alike.

 

Avoiding the Danger Zone 
by Jerry L. Mills
A book for entrepreneurs who want to learn from the successes and mistakes of their peers.

 

The Danger Zone Lost in the Growth Transition 
by Jerry L. Mills
There are Finders, Minders and Grinders in every business. Jerry Mills has captured the essence of the differences and where they lay. Indeed, The Danger Zone comes crashing down on entrepreneurs when the organization’s cash needs exceed the cash available to meet those needs. Then what? Jerry shows you what to do in a clear and highly entertaining way. Well done.

 

Business Model Generation 
by Alexander Osterwalder and Yves Pigneur
The book on rethinking how businesses work. This book provides a new framework for thinking about how businesses create and capture value through an intense look at how customers, distribution channels, partners, revenue streams, costs, and a business’s core value proposition all interconnect.

 

Re-Imagine: Business Excellence in a Disruptive Age 
by Tom Peters
More than just a how-to book for the 21st century, this passionate wake-up call for the business world outlines how the new world of business works and embraces an aggressive strategy that empowers hard-driven organizations where everyone has a voice.

 

Word of Mouth Marketing – How smart companies get people talking 
by Andy Sernovitz
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz–when to use them and how simple it is to make them work.

 

Taking Care of the People Who Matter Most: A Guide to Employee – Customer Care
by Sybil Stershic
Today, the really successful companies are using innovative and low cost ways to strengthen the most critical aspect of their business, the employee-customer relationship. The results are greater customer satisfaction and higher profits. This book will show you, from the inside-out, how to build company loyalty, increase employee satisfaction, and create a winning team of motivated workers and customers.

 

Launch 
by Michael Stelzner
If you’ve been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.

 

No Man’s Land: Where Growing Companies Fail
by Doug Tatum
If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Man’ s Land when they are too big too be considered small but still too small to be considered big. Tatum offers the navigational rules these companies need, and valuable case studies of emerging growth businesses that succeeded or failed.

 

The Art of War 
by Sun Tzu
Written in China more than two thousand years ago, this book tells of cunning military strategies and operations that went into some of the most brilliantly executed maneuvers in Asian warfare.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]

Transition

 

How to Run Your Business So You Can Leave It In Style
by John H. Brown
A step-by-step plan even the busiest owner can master leads straight to ultimate success: reaping top dollar when you sell or transfer your business. Real life case studies and progressive checklists show you how to: Create and preserve value within your business using tools you already have; Transfer ownership and value as profitably as possible no matter who you plan to sell to; Integrate personal, financial and estate planning goals with the goals of the business to maximize profit and minimize tax liability.

 

Getting Along in Family Business: The Relationship Intelligence Handbook
by Edwin A. Hoover and Colette Lombard Hoover
This is a guide for business owning families and their professional advisors. The authors argue that the single most important factor to the success of any business is relationship intelligence. The book aims to demonstrate how improved relationships translate into more effective leadership, ownership and ethics in business.

 

Exiting Your Business, Protecting Your Wealth: A Strategic Guide For Owner’s and Their Advisors
by John M. Leonetti
Written by John Leonetti attorney, wealth manager, merger and acquisition associate, and fellow exiting business owner in his own right Exiting Your Business, Protecting Your Wealth will guide you in thoughtfully planning out your exit options as well as helping you analyze your financial and mental readiness for your business exit. Easy to follow and essential for every business owner, this guide reveals how to establish an exit strategy plan that is in harmony with your goals.

 

The Exit Strategy Handbook: The BEST Guide for a Business Transition
by Jerry L. Mills
This is the book every business owner should have readily available. If you re a business owner, the truth is that at some point you will exit the business. Don t take that step lightly. Being prepared is key, and Jerry L. Mills takes you through a step-by-step process to help you get the most out of your business. With the impending Baby Boomer Tsunami in the next few years, there will be more businesses for sale than at any other point in history. This buyers market will cause great competition. Are you prepared to get out? Make sure you have an in with The Exit Strategy Guide.

 

Business Exit Planning: Options, Value Enhancement, and Transaction Management for Business Owners 
by Les Nemethy
For many business owners, cashing out of a business is a lifelong dream. For some, exiting a business can be a nightmare. Business Exit Planning: Options, Value Enhancement, and Transaction Management for Business Owners provides a comprehensive view of what every business owner needs to know to plan and execute a business exit. Regardless of whether a business owner seeks an immediate exit or a staged exit over time, Business Exit Planning provides a comprehensive strategy and road map to define exit-related objectives.

 

The Next Move For Business Owners: The Transition, Growth and Exit Planning Strategies You Need to Know
by Nick Niemann
The Next Move for Business Owners provides the strategies which will help you successfully chart a game plan for your transition and eventual exit from your business. It presents a proactive plan for your transition and exit. It also addresses contingencies for early death, disability, departure, divorce or burnout. The objective is to maximize your net value, minimize taxes, maintain your control of the process, and help assure your personal, financial and legacy objectives are met. The Next Move for Business Owners provides a comprehensive plan that will help you accomplish your mission to successfully transition and exit (and sell or pass on) your privately held business on your timetable and on your terms.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f8f8f8″ padding_top=”64″ css_animation=””][vc_column][vc_column_text]

Riddles

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Q: What has four fingers and a thumb but is not living? A: A glove

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Q: What comes once a minute, twice in a moment but never in a thousand years? A: M

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Q: I can only live where there is light, but I die if the light shines on me. What am I? A: A shadow

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Q: Where is the ocean the deepest? A: The bottom

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Q: What has 13 hearts but no other organs? A: A deck of cards

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