Michelle Landis

Founder and Principal, Master Business Coach
Michelle Landis, Master Business Coach

michellelandis@pinnacle7.com | 610-438-4666


Michelle is an educator and a business professional with over 25 years experience in the business world running both small and medium sized businesses. She has an extensive background in education, executive management, sales & marketing, operations and entrepreneurial pursuits. Michelle’s diverse background includes “hands-on” start-up experience with two successful small businesses she founded, a broad international focus including consulting assignments in China, extensive teaching and educational endeavors as well as executive leadership roles with General Electric, Dun & Bradstreet and Armstrong World Industries.


As a top producer with GE Capital, Michelle led a major re-engineering effort that delivered over $58 million to the bottom line. She developed a keen understanding and empathy for the challenges small businesses face when she was COO and acting President of GE Capital’s SBA business. As a senior executive with GE, Michelle was a frequent presenter for operations and strategy reviews to the GE Board led by Jack Welch.


Michelle has a master’s degree in management, business administration from Penn State University and a bachelor’s degree in education from Millersville University. She is a graduate of GE’s world-renowned executive training program and is a certified six sigma master black belt. Michelle’s success is case studied in the book, “Making Six Sigma Last” by George Eckes.


Michelle is a frequent speaker and presenter throughout the Lehigh Valley. She recently won the prestigious Lehigh Valley SUITS awards for management consulting excellence. She was a 2009 recipient of the Eastern Pennsylvania Business Journal’s Spotlight Award for business and community leadership and a past recipient of the Easton Chamber’s Entrepreneurial Spirit Award in recognition of her business leadership. She is a member of the Greater Lehigh Valley Chamber of Commerce where she serves on the Board of the Small Business Council. She is also an active member of the Lehigh Valley Economic Development Corporation and a member of the Good Shepherd Giving Circle.


Michelle recently relocated to the Greater Lehigh Valley from New Jersey, and lives on the West End of Allentown. She is looking forward to renovating her 30-year-old home to make it a place of her own. In her spare time, Michelle enjoys gardening, bird-watching, travel, collecting antiques and giving back to her community. If you’re ever looking for Michelle on the weekend, she’s probably working in her garden.

Career Highlights

  • As owner and principal of a business coaching franchise established the business and grew revenues by 358% while significantly exceeding client retention goals; recognized as a top community leader.
  • Re-focused a GE Capital P&L business that was under target by 25%; mobilized the 240 person organization to deliver on targets of $550 MM volume and $12.2 MM net income, a 12% increase from previous year.
  • Led the consolidation of four P&L businesses with combined volumes of $1.3 B; eliminated $10 MM in costs.
  • Developed a global eBusiness strategic plan for a top GE business resulting in several web-enabled customer self service sites and $25 M in potential productivity savings.
  • Developed and implemented a global Six Sigma change process for a top GE Capital business delivering over $58MM  to the bottom line by recruiting and developing top talent that completed over 400 global projects.
  • Appointed a GE Capital Corporate Officer in recognition of superior Six Sigma approaches; recognized in the book, “Making Six Sigma Last” by world-renowned author and consultant, George Eckes.
  • Skilled in attracting talent, developing staff and managing high performing teams with high employee satisfaction and retention using well developed communication, coaching, and leadership skills.
  • Developed and implemented a marketing and sales approach for a new product line that that contributed over 60% of the first year volume; sales increased from $2 MM to $15 MM in less than two years.

Recognition, Honors and Leadership Roles

  • Greater Lehigh Valley Chamber of Commerce – SBC Board and Committee Positions
  • Lehigh Valley Economic Development Corporation – Investor & OMWOB Committee Positions
  • Greater Lehigh Valley Chamber of Commerce – Small Business Council Board and Committee Positions
  • Lehigh Valley Economic Development Corporation – Committee Positions
  • Good Shepherd Giving Circle – Committee Chair Positions
  • Lehigh Valley Suits Award for Management Consulting, 2012
  • Eastern PA Business Journal Business Spotlight Award, 2009
  • Express Times “Top Coaching Firm,” 2007
  • Two Rivers Area Chamber Entrepreneurial Small Business Award, 2006
  • GE Capital’s Premier Pinnacle Incentive Award (top 1%), 1997, 1998, 1999
  • GE Capital Board member appointment, 1998
  • Certified GE Six Sigma Black Belt – success is published in Making Six Sigma Last by George Eckes
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